Jun 30, 2003
In his presentation on Tuesday, September 30 at 8:00 a.m., entitled �Breaking the Commoditization Trap: Competing in the Experience Economy,� Gilmore will describe the nature of the emerging �Experience Economy.�
While many goods and service providers continue to compete solely on price, Gilmore believes that people today truly desire experiences that engage them in a personal and memorable way more than they desire the lowest price. According to Gilmore, these experiences are a distinct form of economic output, as distinct from services as services are from goods, and will increasingly provide the basis of differentiating any enterprise.
Both technical and management teams will learn design principles for staging compelling experiences and the ways any company, whether providing commodities, goods, services or other experiences, can stage marketing experiences that break the traditional price-based demand for offerings.
Jim Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. He works with management teams to grasp the nature of the emerging �Experience Economy� and envision their role in it, whether it be staging experiences, guiding transformations or mass customizing any economic offering.
Mr. Gilmore has written numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, Strategy & Leadership, Context and The Journal of Cost Management and is the co-author of the book �The Experience Economy: Work Is Theatre and Every Business a Stage.�
He began his career with Procter & Gamble and then spent more than 10 years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading up CSC Consulting�s process innovation practice. Gilmore is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono, and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He also serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce, and works with both for-profit and non-profit enterprises to foster innovative thinking. Gilmore is a graduate of the Wharton School of the University of Pennsylvania.
For more information, visit http://www.ipc.org/annual or contact Joe Dudeck, IPC communications manager, at JoeDudeck@ipc.org or 847-790-5371.
About IPC
IPC is a Northbrook, Ill.-based trade association dedicated to the competitive excellence and financial success of its more than 2,300 member companies, which represent all facets of the electronic interconnection industry, including design, printed circuit board manufacturing and electronics assembly. As a member-driven organization and leading source for industry standards, training, market research and public policy advocacy, IPC supports programs to meet the needs of a $40 billion U.S. industry employing more than 350,000 people. IPC maintains offices in Taos, N.M.; Washington, D.C.; Garden Grove, Calif.; and Shanghai, China. For more information, visit http://www.ipc.org.
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